Are the darlings of the ecommerce world inadvertently driving global media cost inflation?
Global online retail is undergoing a seismic shift, and it’s not just about sales but brand building by front loading spend on the worlds biggest media platforms such as Google or Meta. Find out what's happening in this article.
Could credit card transaction data predict cultural moments?
In South Korea, the Gangnam-Gu area has a population of affluent, outgoing and upwardly mobile 30-year-olds who love to enjoy life. Learn how credit card demographics data explains the success of the song 'Gangnam Style'.